Facebook stylish Account

  

A few Facebook posts have been deleted for being offensive, but nothing on this list is likely to have much impact. But there are plenty of subtle things that can make a huge difference in the way people see your page. Your Facebook Bio may not be great, but it should still read well enough – especially if it’s clear what your target audience can expect from you. We’ll take a look at some of these elements in today’s post to help you decide how you want your company profile to appeal to potential customers.

                

                                                                  Image by Thomas Schwarz from Pixabay
1. Tell an interesting yet accurate story about your background

This type of visual storytelling is usually more effective than any other kind of marketing because it appeals to both sides of the brain. By making sure it's easy to remember and easy to recall, it helps strengthen relationships with prospects by showing them why they should care. You can work on adding more details here in order to convey your personal and professional history without becoming overbearing. For example, using a brief summary might help explain who you are and where you grew up, something that most companies struggle to do. If you're interested in reading examples of successful LinkedIn bios, just search “LinkedIn Bio Examples" in Google Scholar.

2. Show yourself as a genuine person, instead of likeable fake characters

I’m guilty of doing this myself (especially when I was trying to get my first client’s account set up for me!) That said, it’s worth thinking about whether this makes sense: Is this really the right thing to say? When people browse through your website, they often don’t want to know who’s behind each of our profiles. They don’t want to follow us in real life, so we need to give them as many reasons why they should trust us as possible. Some tips below will show your audience that you can handle business while also being down-to-earth and fun – which could be exactly the kind of employee they would like to meet. Here are some ways in which you can do this: Share important numbers and stats clearly, to make sure you’re known as someone who knows their stuff. Use a small-talk style introduction which tells your prospect that you’ll get straight to the point. Try writing a simple paragraph that explains why you’re hiring. Then simply ask them to confirm this answer via email, a phone call, or another channel before actually sending them the job offer. Be honest (if the answer doesn't come off easily, add more detail). This kind of content is also useful if your industry is competitive and only requires specific skillsets or knowledge. Most importantly however, try not to sound overly salesy and brag too much about yourself in emails or messages, as that will alienate whoever you’re trying to sell something to, no matter how big the company is.

3. Don’t use slang or vulgar words and phrases in your pitch

I’d never recommend using slang or vulgar terms in your LinkedIn Bio; these kinds of language will confuse people and make it hard for them to understand you. However, some acronyms can be used in informal situations; people tend to associate those abbreviations with coolness and sophistication, so using them can definitely work for certain clients – especially those looking to develop new businesses or increase their brand awareness. So long as you stick to standard English terminology and avoid jargon, it’s certainly possible to create a clever Instagram bio that shows off your skill level. Just make sure you aren’t promoting anything illegal. And always keep your word on every social media platform, rather than leaving the entire world in awe of your brilliant talents on one platform, then completely ignoring it elsewhere.

4. Remember to include a photo of yourself

Facebook is very visual. Many users don’t scroll past your bio until they look at it, so it’s crucial that you grab all three senses – literally – when crafting yours. Include a memorable picture (but ideally one of either you, or just the object of your dream), somewhere in a section related to your experience or profession. You can also use a similar technique to showcase your personality: Photos, photos, photos. Make sure your pictures go beyond simply showcasing your appearance! You don’t even have to choose a good angle or picture – just think outside the box of what looks best. Afterall, if someone looks at your face and asks: “Why would he hire me?”, then they probably won’t be impressed if your photo is taken on holiday or out of town. Take advantage of those quirks to grab their attention.

5. Include relevant links to information in the description

There is a reason a lot of social networking websites provide detailed descriptions of the site itself. These descriptions detail the history, its purpose, its functionality, and its user interface, which increases the believability of what visitors see when they arrive at your page. And it’s true: Not having links to sites like Wikipedia on your Facebook Page is going to leave prospective employees scratching their heads as to exactly what service you offer, where it comes from, and how it works. But don’t worry; we are talking about a whole different category of LinkedIn readers – people who are searching for career advice (which, by the way, is exactly the same kind of customer you can find online). Linking to external resources should form part of your headline before anything else and should definitely be included in your caption. The easiest place to start is by offering a link back to your homepage – if that’s not available, try contacting your social media team to see if you can put together a landing page. Alternatively, if you're already linking to third-party sources such as LinkedIn and Twitter, you may want to consider embedding those links within your text.